Locating content is crucial to an effective user experience. Tree testing is a research method used to evaluate the effectiveness of menu labels and navigation structures of websites and digital products.

Card sorting is one of the most common research methods used when exploring the information architecture of a digital product. Card sorting helps to create products that are easy to use and intuitive to navigate.

As UX designers, it is important to consider cognitive biases when creating experiences. A cognitive bias is a common pattern of deviation from normal or rational judgment. They tend to occur when people process and interpret information around them. Thes...

Information architecture is considered both an art and a science. Here, we dive into the process of organising information in the most user-friendly way possible to allow your digital platform to shine.

We explore multi-factor authentication and how to to design a smooth multi-factor authentication experience

We unpack some reasons why design can be hard, and suggest practical solutions for how to make it easier. In particular, we focus on strategies to make designing digital products smoother for everyone involved.

Future-state journey maps are a powerful tool which can help inform teams about opportunities for the future. Here we consider how they can be utilised to effectively plot the path to future success for a product or service.

The Jobs-To-Be-Done (JTBD) framework is a useful tool to better understand a problem space and can be used to understand customer needs, goals and problems to create more effective solutions.

Having a consistent level of personalisation across all channels and delivering genuine customer value has become more important than ever. Here we explore the ins and outs of personalisation and how human centred design can help.

We've put together a non-exhaustive list of business problems or digital product problems that can be explored through research, to help you choose your 'why' and find the right tools for the job. 

Workshops are a great way to get project buy-in, promote collaboration and get everyone onto the same page. But what happens if you are unable to meet in person? Here are 10 tips to help you run your online workshop.

Inclusive design is good for customers, businesses and can lead to more innovative designs. Here we explore why inclusive design is important and provides some tips on starting or continuing your inclusive design journey.

Developing skills and techniques in active listening has many benefits in the Human Centred Design (HCD) world. Building your skills takes practice, so here are some strategies that might help.

Mastering the art of moderation can take years, running lots of sessions and making lots of mistakes. That said, with a little practice and a solid understanding of the basics anyone can quickly learn how to run a usability test and begin the journey to m...

LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems, and we have been using it within user experience design projects.

It is possible to start practicing in small ways, on a single project or within a team, which can gain traction and start to build up a culture of innovation in your broader organisation. Here's some simple ideas to help you start growing a culture of inn...

A Design Sprint checklist will help you determine whether to run a Design Sprint and what makes for a successful Design Sprint

The six benefits of UX design to help improve product strategy and outcomes.