
We help organisations to improve interactions with their customers
Coronavirus (COVID-19)
As we move through 2021, the impact of the Coronavirus (COVID-19) pandemic continues to influence the workplace. We want to let you know how the team at Nomat are taking precautions to deal with the situation while continuing to deliver human centred design services (including research).
Of the utmost importance is the health and safety of our team, our clients and those we conduct research with. As such we are closely monitoring the Victorian Government and Commonwealth Government health advice and are tightly monitoring the public health situation.
We are currently using a mixture of in-person and remote working systems to complete projects depending on the situation and project needs. We have significant experience in undertaking remote working, including the facilitation of remote usability testing (both mobile or desktop), remote interviews, meetings and workshops. We are committed to taking positive and proactive action during these difficult times to keep projects on track and to be able to respond to our valued clients or any new business needs.
Please don’t hesitate to reach out with any questions. Stay safe.

What we do

Design
We create fit-for-purpose product and service designs. By utilising the knowledge of your stakeholders and with an understanding of your users, we work collaboratively to design solutions that help you realise your business goals.
– UX and interaction Design
– Website and app design
– Content creation
– Service design
– Design workshops
– Wireframes
– User flows
– Prototyping
– Information architecture
– Design sprints
– Visual design

Research
We employ a range of user research techniques to understand user needs and their experience with your product or service. Our senior teams members have a proven record of delivering ROI from research.
– Usability testing (lab based and online)
– Eye-tracking studies
– Research to inform navigation design and content organisation (including Card sorting & IA validation/tree testing)
– Surveys
– Measuring product success (including metrics & web analytics)
– Expert reviews
– Ethnographic studies
– Experience & customer journey maps
– Personas
– Contextual enquiry
– Diary studies

Consulting
We work with firms to realise their business objectives in the digital space. We have helped organisations find answers to a range of challenging questions; from determining what products to build, through to improving workflows for internal teams.
– Digital strategy supporting business & product
– Optimising UX practice within organisations
– Mentoring & training
– Expert workshop facilitation
– Stakeholder engagement
Case studies
Who we’ve worked with













About us
Nomat helps organisations to design digital products and solve business problems through research insights and human centred design.
We use a range of techniques to collect information that informs design; ultimately we place people at the heart of the design process which delivers the most effective products and the right solutions for your customers.
Embedded within our culture are pragmatism, a focus on solving real problems and holistic thinking. This leads to positive commercial outcomes for organisations, team members and customers.
At Nomat, we follow a collaborative and inclusive process to ensure there are no surprises and we leverage your team member’s collective knowledge of the problem space.
We are a lean team, we don’t place account managers between clients and consultants, we assemble the right people, at the right time, to ensure that we can move quickly and deliver value.
Our team

Chris
Managing Director
Chris is a leader in the Human Centred Design field with a 18 year track record of improving customer interactions with some of Australia’s largest organisations. He is a strategic thinker who brings a calm and considered approach to tackling complex problems. An accomplished workshop facilitator, Chris excels at engaging with senior stakeholders and guiding projects to success. Chris has expertise in user research, service design and embedding Human Centred Design within organisations.

Marli
Director
Marli is an experienced manager who oversees the day to day operations at Nomat including resource and project management. Marli is skilled in interviewing and has over 10 years experience working in the Victorian Government. Marli is adept at navigating complex stakeholder relationships and brings a pragmatic lens to
every project.

Selena
Designer & Researcher
Selena has 12 years experience with both visual and user experience design. A curious and passionate problem solver, Selena brings holistic thinking to her research and design projects. She considers both the big picture and the details, imagining future states and potential risk simultaneously. Selena
enjoys a collaborative approach to working and cultivates positive connections with clients and stakeholders.

Cam
Designer & Researcher
Cam brings over 12 years of digital industry experience. With expertise covering visual and user experience design, development and research, he has a strong understanding of these different aspects within a project. This breadth of knowledge allows him to understand and empathise with a broad variety of project stakeholders.

Nick
Researcher
Nick is an experienced insights specialist with 15 years experience in the research field. He is skilled creating new and innovative models for addressing research needs and working closely with stakeholders to ensure the research process delivers strategic outcomes.
Nick has taken project management responsibilities for qualitative and quantitative research projects on behalf of a range of commercial and government clients.
Blog posts
COVID-19: Time to get to work
Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one. When you go from daily contact with colleagues and working as a tight knit team, to home on your lonesome, along with monitoring the minute to minute updates about the state of the virus, it can be paralysing, isolating and totally out of the ordinary. I have learnt very quickly how critical work is to our daily lives.
Why humility is the secret to product success
There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...
Active Listening: Mastering the art of engaging conversation
Developing skills and techniques in active listening has many benefits in the Human Centred Design (HCD) world. Building your skills takes practice, so here are some strategies that might help.
Defining design: is a universal definition possible?
How important, relevant or useful would a single agreed upon definition be for the discipline of design? Are the specialisations that exist within its umbrella too different to share a common core description? Are the boundaries too fuzzy to formally define? This article investigates some possible answers to these questions.
True Intent Survey: understanding why users visit your site
A true intent survey is run on a live website that intercepts visitors and asks a series of specific questions about their visit. It seeks to understand why people are visiting, the tasks that they have come to complete, and then about their experience of the site.
AB testing: we can do better
A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a random target.