We help organisations to improve interactions with their customers

What we do


We create fit-for-purpose product and service designs. By utilising the knowledge of your stakeholders and with an understanding of your users, we work collaboratively to design solutions that help you realise your business goals.

UX and interaction design
– Website and app design
– Content creation
– Service design
– Future state customer journeys
– Design workshops
– Wireframes
– User flows
– Prototyping
– Inclusive design and accessibility
– Information architecture
Design sprints
– Visual design


We employ a range of user research techniques to understand user needs and their experience with your product or service. Our senior teams members have a proven record of delivering ROI from research.

Usability testing (lab based and online)
– Eye-tracking studies
Research to inform navigation design and content organisation (including Card sortingTree testing)
– Surveys
– Measuring product success (including metrics & web analytics)
– Expert reviews
– Ethnographic studies
Customer journey maps and Service Blueprints
– Personas
– Contextual enquiry
– Diary studies


We work with firms to realise their business objectives in the digital space. We have helped organisations find answers to a range of challenging questions; from determining what products to build, through to improving workflows for internal teams.

– Digital strategy supporting business & product
– Optimising design & research practice & process within organisations
– Mentoring & training
– Expert workshop facilitation
– Stakeholder engagement

Nomat added value throughout the product development lifecycle, and the insights generated from the research were instrumental in getting stakeholders on-board.

Mathew Devey
UX & Customer Insights Manager at SEEK Learning


Nomat are great at quickly identifying your business requirements and designing appropriate testing scenarios to provide you with valuable consumer insights … to improve online customer engagement, conversions and site performance.


Tamara Bowles
Web Services Manager, Senior Advisor at Chisholm TAFE

Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs. Clearly Nomat have an infectious love of human centred design and behaviours. They asked all the right questions, and more!


Sara Norbury
Marketing Manager, cohealth

Nomat understood our needs from the start, and quickly delivered usable insights that now drive our product


Kari Hunter
Acting CEO, BIG4 Holiday Parks

Working with Nomat really helped BackPocket understand more about our customers and what they valued most in our product. I found the whole research so valuable, especially Nomat’s experience in getting me to think about the bigger context in our customer lives, as well as teaching me about valuable research techniques that I could do myself. Thanks to Chris and the Nomat team!

Mereki Nieman
Co-Founder , BackPocket


About us

Nomat helps organisations to design digital products and solve business problems through research insights and human centred design.

We use a range of techniques to collect information that informs design; ultimately we place people at the heart of the design process which delivers the most effective products and the right solutions for your customers.

Embedded within our culture are pragmatism, a focus on solving real problems and holistic thinking. This leads to positive commercial outcomes for organisations, team members and customers.

At Nomat, we follow a collaborative and inclusive process to ensure there are no surprises and we leverage your team member’s collective knowledge of the problem space.

We are a lean team, we don’t place account managers between clients and consultants, we assemble the right people, at the right time, to ensure that we can move quickly and deliver value.

Our team


Managing Director

Chris is a leader in the Human Centred Design field with a 18 year track record of improving customer interactions with some of Australia’s largest organisations. He is a strategic thinker who brings a calm and considered approach to tackling complex problems. An accomplished workshop facilitator, Chris excels at engaging with senior stakeholders and guiding projects to success. Chris has expertise in user research, service design and embedding Human Centred Design within organisations.



Marli is an experienced manager who oversees the day to day operations at Nomat including resource and project management. Marli is skilled in interviewing and has over 10 years experience working in the Victorian Government. Marli is adept at navigating complex stakeholder relationships and brings a pragmatic lens to
every project.


Designer & Researcher

Selena has 12 years experience with both visual and user experience design. A curious and passionate problem solver, Selena brings holistic thinking to her research and design projects. She considers both the big picture and the details, imagining future states and potential risk simultaneously. Selena
enjoys a collaborative approach to working and cultivates positive connections with clients and stakeholders.


Designer & Researcher

Amanda brings over 5 years of stakeholder engagement, collaboration and project management skills. An analytical thinker, her emphasis is on combining human-centered design thinking with business requirements to create thoughtful and feasible experiences for the end-user. She enjoys working collaboratively to build a common understanding and to communicate fact-based research findings that is devoid of jargon.


Designer & Researcher

Bao has more than 5 years of experience in visual and user experience design. He focuses on design solutions that find the right balance between the user’s needs and the business’ goals, while making it visually appealing in between. He is a passionate problem solver, creative thinker and enjoys working collaboratively with clients and stakeholders to get to the root of any problem.


Designer & Researcher

Eliza has a passion for investigative research and Human Centred Design with more than 5 years experience. She has a keen interest in applying Service Design to Health Care with a view of achieving improved outcomes for patients and staff. Eliza has strong communication skills, particularly when writing for the web. She is empathetic, collaborative and endlessly curious, and brings her enthusiasm for good design to every project.

Blog posts

Personalisation for humans

Personalisation for humans

Leveraging HCD to design personalised experiences In a fast-paced digital world, the parameters of personalised experiences influence our lives on a daily basis. For digitally mature organisations these components are often critical. We have come to expect...

When choosing research tools, choose your ‘why’.

When choosing research tools, choose your ‘why’.

Imagine that you need to do some gardening work. You're certain that you'll need a lawnmower, but the type you use will be different if you're mowing the MCG versus mowing your backyard. Similarly, when it comes to human-centred research, there are many tools at our...

10 tips to help you run your online workshop

10 tips to help you run your online workshop

Meeting up for workshops are a great way to get project buy-in, promote collaboration and get everyone onto the same page. But what happens if you are unable to meet in person? How can you match the energy and productivity of an in-person workshop? Here are 10 tips to...

Building better outcomes with inclusive design

More businesses and organisations are adopting a human-centric approach to the way they work and inclusive design is more important than ever to bridge the gap between business and people. In the journey of designing for people, it is especially important that...

3 Benefits of Human-Centred Design

3 Benefits of Human-Centred Design

One of the advantages of working for a human-centred design firm is the sheer breadth of projects which we are privileged to work on. While we regularly apply a human-centred design (HCD) process to add value to digital products and services,  projects pop up that are...