Content templates process
How do we approach content templates?
We start by identifying the content types that appear most often across your digital products and the patterns that make them effective. Informed by your content strategy and the principles of writing for the web, we design templates that outline the required sections, suggested word counts, tone guidance and examples. Each template is shaped to support both the user's needs on the page and the team's workflow behind the scenes.
Why do we create content templates?
Content templates remove the guesswork from content creation. They give writers a clear starting point, ensure consistency across pages and reduce the time spent deciding how each piece should be structured. They also make it easier to scale content production, onboard new contributors and maintain quality as more people contribute over time. The result is content that feels cohesive across the product, regardless of who wrote it.
When do we create content templates?
We create content templates when teams are producing recurring content types at scale, during a website build or redesign, or as part of broader content governance. They are also valuable after a content audit or content rewriting project, where consistent structures help maintain the improvements over the long term.