Content rewriting process
How do we approach content rewriting?
We begin by reviewing the existing content alongside its purpose, audience and performance. Drawing on insights from a content audit and guided by your content strategy, we rewrite copy to be clearer, more concise and aligned with your tone of voice. We apply the principles of writing for the web, ensuring content is scannable, accessible and easy to act on. Throughout the process we work closely with your team to retain subject matter accuracy and brand intent.
Why do we rewrite content?
Content often accumulates over time, written by different people for different purposes, resulting in inconsistency, repetition or copy that no longer reflects the organisation. Rewriting brings content back into alignment with user needs, brand voice and business goals. It improves readability, strengthens search performance and reduces the cognitive load on users, making the content easier to trust and easier to use.
When do we rewrite content?
We rewrite content following a content audit, ahead of a website redesign or migration, during a rebrand, or whenever existing copy is no longer serving its audience. It is also valuable when tone, terminology or accessibility standards have shifted and the content needs to catch up.