Ways of working support
How do we approach a content audit?
We begin by gathering and inventorying every piece of content within the scope of the audit. Each item is assessed against criteria such as accuracy, tone, readability, search performance, accessibility and alignment with user needs. Drawing on insights from user needs research and analytics, we identify gaps, duplications and opportunities. The findings are then organised into a clear set of recommendations covering what to retain, revise, merge or retire.
Why do we conduct a content audit?
A content audit reveals what is genuinely working and what is quietly underperforming. It removes the guesswork from content decisions and helps prioritise effort where it will have the most impact. By grounding decisions in evidence, organisations can improve the user experience, strengthen search visibility and reduce the cost of maintaining content that no longer serves a purpose.
When do we conduct a content audit?
We undertake content audits ahead of a website redesign, during an information architecture review, before a migration to a new platform, or as a regular health check on existing content. They are also valuable when an organisation's offering, audience or brand has shifted and the content needs to catch up.