Content governance process
How do we approach content governance?
We start by mapping the people, processes and content involved in your organisation. This includes identifying content owners, contributors and approvers, and understanding how content currently moves from idea to publication. Informed by your content strategy and supported by content templates, we define clear workflows, review cycles, style standards and decision-making rights. The result is a practical governance model that fits the way your team works.
Why do we establish content governance?
Without governance, content tends to drift. Pages go out of date, tone becomes inconsistent and ownership becomes unclear. A strong governance model keeps content accurate, on-brand and useful over time. It reduces duplication, prevents bottlenecks and gives teams the confidence to make decisions quickly. It also protects the investment made in earlier content work, ensuring quality is sustained rather than slowly eroded.
When do we establish content governance?
We establish content governance after a website build or redesign, following a content audit or content rewriting project, or whenever an organisation is scaling its content efforts across teams or channels. It is also valuable when ownership of content is unclear, or when quality and consistency have started to slip.