UX design process
How do we approach UX design?
Guided by insights from customer interviews and customer workshops, our UX design process begins by outlining user flows aligned with your business goals. We utilise or establish a design system to support an efficient and re-usable work process, initially focusing on mobile-friendly, low-fi sketches and wireframes for your input. We progressively refine to a high-fidelity prototype, ideally tested with customers through usability testing. Finally, we infuse your brand into the visual design.
Why do we undertake UX design?
UX design is paramount in ensuring that a product or system is not only functional but also user-friendly and enjoyable. By understanding user needs and behaviour, we create designs that resonate deeply. A well-executed UX design can lead to increased user satisfaction, higher conversion rates and improved brand loyalty.
When do we undertake UX design?
UX design is integral from the inception of a project and continues throughout the design and development process. It informs every stage, from research and analysis to wireframing and prototyping.