Customer interviews process
How do we conduct customer interviews?
We initiate customer interviews by defining objectives and selecting appropriate interview techniques such as in person or remote. Ensuring participants closely align with your target audience, we extract insights that inform your product and user experience strategies.
Why do we conduct customer interviews?
Customer interviews provide meaningful insights into your audience's experiences and needs, enabling businesses to make informed decisions in product development and user experience. They serve as a vital tool in understanding customers on a deeper level, ensuring that your strategies align with their expectations.
When do we conduct customer interviews?
We incorporate customer interviews at critical stages: project inception, product development and post-launch evaluation.