Human-centred design process
How do we approach human-centred design?
Human-centred design is at the core of our ethos. Our practice emphasises 'solving real problems' as opposed to focusing on the symptoms. Throughout a project we work to ensure that we fully understand the problem to be solved by the project and then deliver research findings to support the identification of appropriate solutions. We use a range of techniques to collect information that can inform designs including user needs research and stakeholder workshops; ultimately we place the customer at the heart of the design process, which delivers the most effective products.
Why do we undertake human-centred design?
Human-centred design ensures that our solutions resonate deeply with the end-users. By immersing ourselves in their experiences, we gain valuable insights that guide the creation of products or services that genuinely meet their requirements. This approach leads to solutions that are not only functional but also meaningful to the user.
When do we undertake human-centred design?
Human-centred design is foundational and is integrated into every stage of the design process. It is a continuous practice, ensuring that the end-user remains the central focus from ideation to implementation.