Personas

Personas

Personas

What are personas?

Personas are archetypes of a group of users that are created following research activities. Personas are a useful tool for summarising what is known about a user, and can help to highlight pain points and opportunities so that a product is focused on it's key users.

What are personas?

Personas are archetypes of a group of users that are created following research activities. Personas are a useful tool for summarising what is known about a user, and can help to highlight pain points and opportunities so that a product is focused on it's key users.

What are personas?

Personas are archetypes of a group of users that are created following research activities. Personas are a useful tool for summarising what is known about a user, and can help to highlight pain points and opportunities so that a product is focused on it's key users.

Personas process

How do we create personas?

Our process involves gathering insights through research activities such as interviews or customer workshops and synthesising data to create accurate, representative personas. Our personas utilise digital illustrations or photography to make them visually engaging and bring them to life.

Why do we create personas?

Personas play a pivotal role in product development by building empathy and informing decision-making. By offering a tangible representation of user groups, they guide design teams in understanding and addressing specific needs.

When do we create personas?

Personas are developed early in the project lifecycle, providing a foundational understanding of user groups. They remain dynamic references throughout the design process, offering continuous guidance and ensuring that user-centric principles are embedded in every stage of development.

Want to know more?

We'd love to hear from you. Get in touch to discuss your project or learn more about how we can help.

Want to know more?

We'd love to hear from you. Get in touch to discuss your project or learn more about how we can help.

Ready to collaborate?

Let’s chat

(03) 9088 0868

Send us an email

Visit our office

Ground Floor, 68 Clarke Street
South Melbourne
VIC 3205

Social media

Acknowledgement of Country

Nomat acknowledges Aboriginal and Torres Strait Islander people as the Traditional Custodians of the land and acknowledges and pays respect to their Elders, past and present.

Diversity and inclusion

Nomat celebrates, values and champions people of all ethnicities, faiths, ages, abilities, languages, gender identities and sexual orientations. We want everyone to feel safe to bring their whole selves to Nomat. 

Corporate Social Responsibility

We strive to give back by supporting grassroots organisations like Global Girl Project via pro bono work and donations.

Ready to collaborate?

Let’s chat

(03) 9088 0868

Send us an email

Visit our office

Ground Floor, 68 Clarke Street
South Melbourne
VIC 3205

Social media

Acknowledgement of Country

Nomat acknowledges Aboriginal and Torres Strait Islander people as the Traditional Custodians of the land and acknowledges and pays respect to their Elders, past and present.

Diversity and inclusion

Nomat celebrates, values and champions people of all ethnicities, faiths, ages, abilities, languages, gender identities and sexual orientations. We want everyone to feel safe to bring their whole selves to Nomat. 

Corporate Social Responsibility

We strive to give back by supporting grassroots organisations like Global Girl Project via pro bono work and donations.

Ready to collaborate?

Let’s chat

(03) 9088 0868

Send us an email

Visit our office

Ground Floor, 68 Clarke Street
South Melbourne
VIC 3205

Social media

Acknowledgement of Country

Nomat acknowledges Aboriginal and Torres Strait Islander people as the Traditional Custodians of the land and acknowledges and pays respect to their Elders, past and present.

Diversity and inclusion

Nomat celebrates, values and champions people of all ethnicities, faiths, ages, abilities, languages, gender identities and sexual orientations. We want everyone to feel safe to bring their whole selves to Nomat. 

Corporate Social Responsibility

We strive to give back by supporting grassroots organisations like Global Girl Project via pro bono work and donations.