How do we create personas?
Why do we create personas?
Personas play a pivotal role in product development by building empathy and informing decision-making. By offering a tangible representation of user groups, they guide design teams in understanding and addressing specific needs.
When do we create personas?
Personas are developed early in the project lifecycle, providing a foundational understanding of user groups. They remain dynamic references throughout the design process, offering continuous guidance and ensuring that user-centric principles are embedded in every stage of development.