Value Proposition Reset & Website Experience Uplift
Value Proposition Reset & Website Experience Uplift
Value Proposition Reset & Website Experience Uplift
Background
Nimo is a fintech platform operating in a competitive and rapidly evolving market. As the product matured, the business recognised the need to better articulate its role, value, and differentiation. Nomat was engaged to align internal stakeholders around a clear value proposition and translate this into a more effective website experience.
Background
Nimo is a fintech platform operating in a competitive and rapidly evolving market. As the product matured, the business recognised the need to better articulate its role, value, and differentiation. Nomat was engaged to align internal stakeholders around a clear value proposition and translate this into a more effective website experience.
Background
Nimo is a fintech platform operating in a competitive and rapidly evolving market. As the product matured, the business recognised the need to better articulate its role, value, and differentiation. Nomat was engaged to align internal stakeholders around a clear value proposition and translate this into a more effective website experience.
A design exploration created to help define the website strategy and execution.
The challenge
Nimo had a strong product, but its story was not landing as clearly as it could. Different parts of the business described Nimo in different ways, and the website reflected this inconsistency. For prospective clients, it was not always immediately clear where Nimo fit, what problems it solved, or what made it distinct. This created a broader challenge around clarity and confidence, both internally and externally, at a time when the business was continuing to grow and evolve.
The challenge
Nimo had a strong product, but its story was not landing as clearly as it could. Different parts of the business described Nimo in different ways, and the website reflected this inconsistency. For prospective clients, it was not always immediately clear where Nimo fit, what problems it solved, or what made it distinct. This created a broader challenge around clarity and confidence, both internally and externally, at a time when the business was continuing to grow and evolve.
The challenge
Nimo had a strong product, but its story was not landing as clearly as it could. Different parts of the business described Nimo in different ways, and the website reflected this inconsistency. For prospective clients, it was not always immediately clear where Nimo fit, what problems it solved, or what made it distinct. This created a broader challenge around clarity and confidence, both internally and externally, at a time when the business was continuing to grow and evolve.
What we did
Nomat designed a focused engagement that moved from alignment → articulation → execution.
What we did
Nomat designed a focused engagement that moved from alignment → articulation → execution.
What we did
Nomat designed a focused engagement that moved from alignment → articulation → execution.
Discovery & Insight Synthesis
We brought together existing inputs across the business to establish a shared view of the current state.
Consolidation of internal perspectives (leadership, product, marketing)
Review of external perception and feedback
Rapid competitor scan (e.g. direct and in-direct competitors)
Identification of messaging gaps and inconsistencies
Discovery & Insight Synthesis
We brought together existing inputs across the business to establish a shared view of the current state.
Consolidation of internal perspectives (leadership, product, marketing)
Review of external perception and feedback
Rapid competitor scan (e.g. direct and in-direct competitors)
Identification of messaging gaps and inconsistencies
Discovery & Insight Synthesis
We brought together existing inputs across the business to establish a shared view of the current state.
Consolidation of internal perspectives (leadership, product, marketing)
Review of external perception and feedback
Rapid competitor scan (e.g. direct and in-direct competitors)
Identification of messaging gaps and inconsistencies
Value Proposition Reset Workshop
We facilitated a full-day executive workshop to align the business on its core narrative. A single shared direction was created through bringing together leadership, product and marketing, alongside external perspectives, to create a single, shared direction.
Review organisational purpose
Defined the problem it is uniquely solving
Explored where it sits in the market and explore their unfair advantage
Pressure-tested differentiation and credibility proof points
Ask the experts session where partners and clients dialled in to provide direct input on their experience.
Value Proposition Reset Workshop
We facilitated a full-day executive workshop to align the business on its core narrative. A single shared direction was created through bringing together leadership, product and marketing, alongside external perspectives, to create a single, shared direction.
Review organisational purpose
Defined the problem it is uniquely solving
Explored where it sits in the market and explore their unfair advantage
Pressure-tested differentiation and credibility proof points
Ask the experts session where partners and clients dialled in to provide direct input on their experience.
Value Proposition Reset Workshop
We facilitated a full-day executive workshop to align the business on its core narrative. A single shared direction was created through bringing together leadership, product and marketing, alongside external perspectives, to create a single, shared direction.
Review organisational purpose
Defined the problem it is uniquely solving
Explored where it sits in the market and explore their unfair advantage
Pressure-tested differentiation and credibility proof points
Ask the experts session where partners and clients dialled in to provide direct input on their experience.
Positioning & Messaging Framework
Workshop outputs were translated into a clear, structured framework to guide all communication and defined:
Where Nimo plays
What it offers
Why it is different
Established a messaging hierarchy:
Headline positioning
Supporting proof points
Functional and emotional benefits
A core benefit of this was that the framework supports consistent use across teams.
Positioning & Messaging Framework
Workshop outputs were translated into a clear, structured framework to guide all communication and defined:
Where Nimo plays
What it offers
Why it is different
Established a messaging hierarchy:
Headline positioning
Supporting proof points
Functional and emotional benefits
A core benefit of this was that the framework supports consistent use across teams.
Positioning & Messaging Framework
Workshop outputs were translated into a clear, structured framework to guide all communication and defined:
Where Nimo plays
What it offers
Why it is different
Established a messaging hierarchy:
Headline positioning
Supporting proof points
Functional and emotional benefits
A core benefit of this was that the framework supports consistent use across teams.
Website Experience & Content Direction
We applied the positioning to the website, focusing on clarity, structure, and usability.
Strengthened homepage messaging and narrative flow
Simplified product and capability descriptions
Reduced internal language and ambiguity
Supporting the sales process through behavioural design to encourage behavioural change as part of the sales process
Structured content for scanning and decision-making
Website Experience & Content Direction
We applied the positioning to the website, focusing on clarity, structure, and usability.
Strengthened homepage messaging and narrative flow
Simplified product and capability descriptions
Reduced internal language and ambiguity
Supporting the sales process through behavioural design to encourage behavioural change as part of the sales process
Structured content for scanning and decision-making
Website Experience & Content Direction
We applied the positioning to the website, focusing on clarity, structure, and usability.
Strengthened homepage messaging and narrative flow
Simplified product and capability descriptions
Reduced internal language and ambiguity
Supporting the sales process through behavioural design to encourage behavioural change as part of the sales process
Structured content for scanning and decision-making
Services provided by Nomat:
Discovery and insight synthesis
Value proposition development
Messaging framework creation
Services provided by Nomat:
Discovery and insight synthesis
Value proposition development
Messaging framework creation
Services provided by Nomat:
Discovery and insight synthesis
Value proposition development
Messaging framework creation
Outcome
With a clear and aligned foundation, Nimo is now better positioned to communicate its value, evolve its digital experience, and scale with confidence.
A clear, unified value proposition
Shared articulation of where Nimo plays, what it offers and why it matters
Reduced internal ambiguity
Stronger alignment across leadership, product and marketing
More confident and consistent communication
Clearer narrative for use across sales, marketing and product
Consistent messaging across touchpoints
Improved ability to explain value quickly and simply
A more effective website experience
Faster understanding of Nimo’s offering
Reduced cognitive load for users
Content structured for clarity, scanning, and engagement
Stronger foundations for growth
A scalable messaging framework to support future initiatives
Improved internal alignment enabling faster decision-making
A clear platform for ongoing digital and brand evolution
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Leann Jones, CEO, Nimo
Outcome
With a clear and aligned foundation, Nimo is now better positioned to communicate its value, evolve its digital experience, and scale with confidence.
A clear, unified value proposition
Shared articulation of where Nimo plays, what it offers and why it matters
Reduced internal ambiguity
Stronger alignment across leadership, product and marketing
More confident and consistent communication
Clearer narrative for use across sales, marketing and product
Consistent messaging across touchpoints
Improved ability to explain value quickly and simply
A more effective website experience
Faster understanding of Nimo’s offering
Reduced cognitive load for users
Content structured for clarity, scanning, and engagement
Stronger foundations for growth
A scalable messaging framework to support future initiatives
Improved internal alignment enabling faster decision-making
A clear platform for ongoing digital and brand evolution
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Leann Jones, CEO, Nimo
Outcome
With a clear and aligned foundation, Nimo is now better positioned to communicate its value, evolve its digital experience, and scale with confidence.
A clear, unified value proposition
Shared articulation of where Nimo plays, what it offers and why it matters
Reduced internal ambiguity
Stronger alignment across leadership, product and marketing
More confident and consistent communication
Clearer narrative for use across sales, marketing and product
Consistent messaging across touchpoints
Improved ability to explain value quickly and simply
A more effective website experience
Faster understanding of Nimo’s offering
Reduced cognitive load for users
Content structured for clarity, scanning, and engagement
Stronger foundations for growth
A scalable messaging framework to support future initiatives
Improved internal alignment enabling faster decision-making
A clear platform for ongoing digital and brand evolution
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Leann Jones, CEO, Nimo
Interested to know more? Let’s Talk.
Interested to know more?
Let’s Talk.
Interested to know more? Let’s Talk.