UX Design

As UX design experts, we aim to improve the interaction between an organisation and their users. We achieve this by using a set of tried and tested user centered design methods.

Adapted from the British Design Council.

Adapted from the British Design Council.

We utilise the double diamond process when tackling design problems. A design problem could be anything from identifying the right solution for citizens to understand and pay for a new tax online through to defining a new car loan product. The double diamond emphasises the importance of fully understanding a problem space (the first diamond) before defining multiple possible solutions and then validating the best one with real users (the second diamond). This approach helps to avoid rushing straight to a solution and instead supports innovation and leads to effective solutions that both meet user and business needs.



We work with stakeholders to understand their problem. We do this through a variety of different activities designed to gather and clarify objectives from the business, once understood we then align business goals with the needs of a user.


A variety of research methods are used to best understand user needs from a product or service. As part of this phase we seek to not only understand the people using a product or service but also the environment and context in which it is being used. The insights gained from research are critical to successful design.


Once we understand the problem and the environment in which it will exist we can begin to explore designs.


We use sketching as an efficient way of capturing and clearly communicating concepts. This phase is often a collaborative effort during stakeholder engagement or collaboration between the Nomat team.

User Experience Design - Sketches
User Experience Design - Sketches


We use wire-frames to provide a clear outline of the structure of a site. This phase helps to translate business objectives and user needs into tangible visual structure. Wire-frames are simple, low fidelity layouts that are stripped of any visual detail to keep conversation focused on the function of the design as posed to the form.


We build prototypes that allow us to effectively and efficiently test and validate concepts, propositions and various states of designs. These prototypes often take, but not limited to a digital form with differing levels of fidelity and complexity. With our understanding of the research process, we tailor the prototype to specifically target the research objectives.


We provide design guidance and documentation to assist in the future rollout of work and to foster development of ongoing User Centred design thinking within organisations.


We recommend, where ever possible, to test early and test often. We use a variety of different techniques to validate design and concepts allowing us flexibility to work within budgets and time constraints.




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