Why humility is the secret to product success

Why humility is the secret to product success

There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...

A/B testing: we can do better

A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...

3 tips for innovation

It is a term that can be overused and its ubiquity has seen it reach buzzword status. However, innovation is a valuable approach to doing business that can be applied to many organisations. Often considered synonymous with new technology, innovation is frequently used...