Defining design: is a universal definition possible?

Design is a term that exists across a wide range of disciplines and has different connotations in each context. It has such a long and varied history, from architecture to fashion, industrial to graphic design, and each field describes the process of design with...

A/B testing: we can do better

A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...

3 tips for innovation

It is a term that can be overused and its ubiquity has seen it reach buzzword status. However, innovation is a valuable approach to doing business that can be applied to many organisations. Often considered synonymous with new technology, innovation is frequently used...