An unmoderated remote usability test is a form of usability testing. Usability testing is a means of evaluating digital products through representative users completing a series of tasks to understand effectiveness, efficiency and satisfaction and are typically...
One of the advantages of working for a human-centred design firm is the sheer breadth of projects which we are privileged to work on. While we regularly apply a human-centred design (HCD) process to add value to digital products and services, projects pop up that are...
As the uncertainty of Covid-19 sets in a new workplace starts to take shape. Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one. When you go from daily contact with colleagues and...
There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...
So, what is active listening and why does is matter in Human Centred Design? Mastering the art of engaging conversation How many times have you found yourself in the “did you have a good weekend?” exchange with someone you’ve just met, receiving a one-word answer,...
Design is a term that exists across a wide range of disciplines and has different connotations in each context. It has such a long and varied history, from architecture to fashion, industrial to graphic design, and each field describes the process of design with...
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
AB testing is something we come across more and more, typically in organisations with greater digital maturity. While I love AB testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
Moderating a usability test is a critical skill for all UXers. Whether you are a dedicated researcher or an interaction designer, the ability to gain feedback, with minimal bias, is critical to putting the ‘user’ in user experience. I find the practice of...
As we head into the festive season and 2017, Nomat has been looking into fun and innovative ways to explore the problem space in our design and research projects and it has led us to add a new tool to our services, which is fun with a capital F. LEGO ® Serious Play...
It is a term that can be overused and its ubiquity has seen it reach buzzword status. However, innovation is a valuable approach to doing business that can be applied to many organisations. Often considered synonymous with new technology, innovation is frequently used...
