by Selena Kearney | Oct 18, 2016 | innovation
It is a term that can be overused and its ubiquity has seen it reach buzzword status. However, innovation is a valuable approach to doing business that can be applied to many organisations. Often considered synonymous with new technology, innovation is frequently used...
by Selena Kearney | Jan 24, 2018 | Design
Design is a term that exists across a wide range of disciplines and has different connotations in each context. It has such a long and varied history, from architecture to fashion, industrial to graphic design, and each field describes the process of design with...
by Chris Gray | Nov 23, 2017 | Design Research, Surveys, User Research, UX
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
by Chris Gray | Nov 14, 2017 | Data, Design Research, Optimisation
A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
by Chris Gray | Jul 13, 2017 | Usability Testing, User Interviews, User Research, UX Research, UX training
Moderating a usability test is a critical skill for all UXers. Whether you are a dedicated researcher or an interaction designer, the ability to gain feedback, with minimal bias, is critical to putting the ‘user’ in user experience. I find the practice of...
by Chris Gray | Jan 23, 2017 | UX, workshop
As we head into the festive season and 2017, Nomat has been looking into fun and innovative ways to explore the problem space in our design and research projects and it has led us to add a new tool to our services, which is fun with a capital F. LEGO ® Serious Play...
by Chris Gray | Aug 25, 2016 | Design Sprint, Melbourne, UX, UX design, UX Research, UX training
At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to...
by Chris Gray | Jul 7, 2016 | User centered design, User experience, User Interface Design, UX, UX design
If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the...
by Selena Kearney | Apr 14, 2016 | Agile, Strategic Research, tactical research, Teams, User Research, UX Research
I recently had a great email exchange with a fellow UXer, Ron, a Senior User Experience Researcher at CA Technologies, about fitting Strategic research into Agile work environments. It was an insightful discussion for both of us and one that I thought would be great...
by Chris Gray | Feb 12, 2016 | Product
Over the summer I read Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future by Ashlee Vance. It’s a fascinating read about a man who is looking to change our world for the better. There is much we can all learn from his success with...
