We explore how Federer, Obama and Dr Hamlin can show us that success starts with understanding the system. We look at how they each approached their field with intention, foresight and a designer’s mindset.

Locating content is crucial to an effective user experience. Tree testing is a research method used to evaluate the effectiveness of menu labels and navigation structures of websites and digital products.

Card sorting is one of the most common research methods used when exploring the information architecture of a digital product. Card sorting helps to create products that are easy to use and intuitive to navigate.

As UX designers, it is important to consider cognitive biases when creating experiences. A cognitive bias is a common pattern of deviation from normal or rational judgment. They tend to occur when people process and interpret information around them. Thes...

Sustainable UX design is crucial for reducing environmental impact and promoting sustainability, with UX designers playing a pivotal role in shaping a greener future.

Information architecture is considered both an art and a science. Here, we dive into the process of organising information in the most user-friendly way possible to allow your digital platform to shine.

As AI becomes commonplace in many sectors, we explore the international response to tools such as ChatGPT. Additionally, we consider how AI technology can be integrated into HCD processes.

We explore multi-factor authentication and how to to design a smooth multi-factor authentication experience.

We unpack some reasons why design can be hard, and suggest practical solutions for how to make it easier. In particular, we focus on strategies to make designing digital products smoother for everyone involved.

Nomat Director Marli Gray has had the opportunity to collaborate with different Victorian Government departments and organisations in supporting HCD projects. In this piece she documents some insights related to the notible digital transformation in the g...

Future-state journey maps are a powerful tool which can help inform teams about opportunities for the future. Here we consider how they can be utilised to effectively plot the path to future success for a product or service.

The Jobs-To-Be-Done (JTBD) framework is a useful tool to better understand a problem space and can be used to understand customer needs, goals and problems to create more effective solutions.

Having a consistent level of personalisation across all channels and delivering genuine customer value has become more important than ever. Here we explore the ins and outs of personalisation and how human centred design can help.

We've put together a non-exhaustive list of business problems or digital product problems that can be explored through research, to help you choose your 'why' and find the right tools for the job. 

Workshops are a great way to get project buy-in, promote collaboration and get everyone onto the same page. But what happens if you are unable to meet in person? Here are 10 tips to help you run your online workshop.

Inclusive design is good for customers, businesses and can lead to more innovative designs. Here we explore why inclusive design is important and provides some tips on starting or continuing your inclusive design journey.

One advantage of working for a human-centred design firm is the breadth of projects we work on. Here, we bring attention to the 3 things that we think make human-centred design so beneficial and useful.

Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one.

Find out why humility provides a foundation for effective design and how it supports a culture where teams can build great products.

Developing skills and techniques in active listening has many benefits in the Human Centred Design (HCD) world. Building your skills takes practice, so here are some strategies that might help.

How important, relevant or useful would a single agreed upon definition be for the discipline of design? Are the specialisations that exist within its umbrella too different to share a common core description? Are the boundaries too fuzzy to formally defi...

A true intent survey is run on a live website that intercepts visitors and asks a series of specific questions about their visit. It seeks to understand why people are visiting, the tasks that they have come to complete, and then about their experience of...

A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and ho...

Mastering the art of moderation can take years, running lots of sessions and making lots of mistakes. That said, with a little practice and a solid understanding of the basics anyone can quickly learn how to run a usability test and begin the journey to m...

LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems, and we have been using it within user experience design projects.

It is possible to start practicing in small ways, on a single project or within a team, which can gain traction and start to build up a culture of innovation in your broader organisation. Here's some simple ideas to help you start growing a culture of inn...

A Design Sprint checklist will help you determine whether to run a Design Sprint and what makes for a successful Design Sprint

The six benefits of UX design to help improve product strategy and outcomes.

Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.

A reflection of the 2016 year including what the Nomat team have been up to during the year.

There is a persistent trend of removing the home button from website navigation which can create potential usability issues. It is important that users can easily access the homepage. There are alternate approaches to the conventional home link placement,...

Creating successful products in fast moving environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? In this post we share a technique called rapid it...

It has been a busy year so here are two things people might not know about Nomat.

Unmoderated Remote Usability Testing (URUT) is a technique that can offer quick, inexpensive and robust usability testing. Of particular value can be the ability to use the technique for benchmarking and context-sensitive studies. It is a great tool to ha...

The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process.

I’ve loved teaching during my time as a UX practitioner, I really see the value in imparting knowledge to others in this industry, and training is one way to do this. Here is what I have learned...

There are scenarios where independent usability testing is crucial including external designers completing work however there are also cases where the designer and tester can be one in the same.

Web analytics data is acknowledged as a core competency for managing websites but it seems to be infrequently used by UX practitioners. Here are some basic reports which can be used to inform the design process and can aid any UXer to better understand th...

I’m not usually one for making New Year resolutions, no overt declarations made at midnight anyway. But as I think about it more, I probably do, all be it small goals and plans to make this year a success. So here is a goal that’s been on my mind: I’m goi...

At the heart of giving is empathy, the ability to understand someone else’s feelings. Effective UX requires us to empathise with both our customers and our stakeholders.

This year we contributed an article, 'What can UXers Learn From Rudolph', to UXmas.

To celebrate our first successful year in business, we have pulled together this poster of what we have been up to.

One of the biggest challenges facing UX teams is the ability to track and maintain information collected about customers, and specifically from UX Research. In order to deliver more effective design we need to understand our customers through a body of kn...

The SUS (System Usability Scale) measures the usability of products and services. Learn more about how it can help to communicate an understanding of usability and to convince stakeholders of the need to implement change.

Last year Nomat wrote an article on using surveys in user experience (UX) for UX Mastery. The piece covers what a survey is, how they can benefit the design process, what to consider before writing a survey, creating an effective survey (writing good ques...