Imagine that you need to do some gardening work. You’re certain that you’ll need a lawnmower, but the type you use will be different if you’re mowing the MCG versus mowing your backyard. Similarly, when it comes to human-centred research, there are...
Meeting up for workshops are a great way to get project buy-in, promote collaboration and get everyone onto the same page. But what happens if you are unable to meet in person? How can you match the energy and productivity of an in-person workshop? Here are 10 tips to...
More businesses and organisations are adopting a human-centric approach to the way they work and inclusive design is more important than ever to bridge the gap between business and people. In the journey of designing for people, it is especially important that...
One of the advantages of working for a human-centred design firm is the sheer breadth of projects which we are privileged to work on. While we regularly apply a human-centred design (HCD) process to add value to digital products and services, projects pop up that are...
As the uncertainty of Covid-19 sets in a new workplace starts to take shape. Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one. When you go from daily contact with colleagues and...
There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...
So, what is active listening and why does is matter in Human Centred Design? Mastering the art of engaging conversation How many times have you found yourself in the “did you have a good weekend?” exchange with someone you’ve just met, receiving a one-word answer,...
Design is a term that exists across a wide range of disciplines and has different connotations in each context. It has such a long and varied history, from architecture to fashion, industrial to graphic design, and each field describes the process of design with...
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
AB testing is something we come across more and more, typically in organisations with greater digital maturity. While I love AB testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
