Design sprints were created by Google Ventures and utilise a range of user centered design (UCD) techniques that have been used and proven. They allow us to rapidly test out assumptions about customers and products, try bold ideas, and get customer input before the team goes ahead with building a product.
Why run a design sprint?
- Speed: Design sprints provide an opportunity to rapidly create and test new ideas and products in 5 days.
- Cost effective: Save money and time by creating the right product the first time and having the information to inform an ideal solution.
- Promotes cross functional co-operation: You work in a cross functional team where every attendee gains ownership of the problem and informs the solutions.
- Data driven: Design sprints leverage customer feedback and data to steer the solution rather than opinions.
- Independent facilitation: Independent facilitators of the sprint minimise the constraints imposed by organisations and help to minmise the ‘politics’ of design
Five days of a Design Sprint
Day 1 – Understand
Understand the problem space by focusing on the end user and the business. This is the focus of the first day and includes a variety of activities for the group to develop the understanding required to identify the most effective solutions.
Day 2 – Sketch
Day 2 involves diverging to identify a range of potential solutions before committing to an option to pursue. All participants in the sprint sketch to ideate a range of solutions (or concepts).
Day 3 – Decide and plan
On day 3 the group decides on the potential concept or solution to pursue via a prototype and test with customers. Next the group plans the prototype in preparation for day 4.
Day 4 – Prototype
Day 4 is spent busily creating a prototype of the chosen concept or solution. All attendees contribute in a variety of ways, from writing content, gathering vital information from subject matter experts to using prototyping tools.
Day 5 – Validate
The final day of the sprint involves the prototype being validated with real users through rapid research sessions. All design sprint attendees view the research. The week concludes with agreement on next steps.
The 5 day sprint will deliver feedback on the effectiveness of the chosen concept and the extent to which it meets user needs. This could include identifying which elements of the concept are effective and which need to be refined. Ideally, the sprint will validate the concept being explored.
As part of a Nomat design sprint we will provide a prototype of the concept, a report summarising the sprint and research results along with videos of participants using the prototype.
At Nomat we have experience running design sprints with a broad range of corporate and government clients, including ANZ, Telstra and the State Revenue Office.
We bring a practical and pragmatic mindset to running design sprints to ensure that our clients achieve their goals from the activity.
Finally, we foster an enjoyable and accountable atmosphere to facilitate the best outcomes for your sprint.