Pragmatic research & design
3 tips for innovation
It is possible to start practicing in small ways, on a single project or within a team, which can gain traction and start to build up a culture of innovation in your broader organisation. Here’s some simple ideas to help you start growing a culture of innovation.
A/B testing: we can do better
by A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a random target. I was interested to come across this […]
Moderating a usability test
Mastering the art of moderation can take years, running lots of sessions and making lots of mistakes. That said, learning to gain useful insights from usability testing can be straight forward for anyone, regardless of your role. The most crucial elements are learning to listen, making it clear to the participant what is expected of them and starting on the right note.
LEGO ® Serious Play ®; applying play to user experience design (UX)
LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems; we have been using it within UCD
5 steps to running a successful design sprint
by At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to solve your business problem. Run through with your […]
6 Benefits of UX Design
by If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the benefits but […]