Pragmatic research & design

About Us

We help organisations to design products and solve business problems through research insights and user centred design.  We use a range of techniques to collect information that  informs design; ultimately we place people at the heart of the design process which delivers the most effective products and the right solutions for your customers.

At Nomat, we follow a collaborative and inclusive process to ensure there are no surprises and we leverage team member’s collective knowledge of the problem space. We are a lean team, we don’t place account managers between clients and consultants, we assemble the right people, at the right time, to ensure that we can move quickly and deliver value.

The team


UX Case studies


3 tips for innovation

It is possible to start practicing in small ways, on a single project or within a team, which can gain traction and start to build up a culture of innovation in your broader organisation. Here’s some simple ideas to help you start growing a culture of innovation.

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True Intent Survey: understanding why users 
visit your site

A survey run on a live website that intercepts visitors and asks a series of specific questions about their visit. It seeks to understand why people are visiting, the tasks that they have come to complete, and then about their experience of the site. The accuracy of the feedback is enhanced by asking site visitors to complete their questions after they have finished their visit. A true intent survey can be coupled with other questions but in general it is best to keep it simple and quick for visitors to complete as this increases the number of responses.

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A/B testing: we can do better

by A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a random target. I was interested to come across this […]

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Moderating a usability test

Mastering the art of moderation can take years, running lots of sessions and making lots of mistakes. That said, learning to gain useful insights from usability testing can be straight forward for anyone, regardless of your role. The most crucial elements are learning to listen, making it clear to the participant what is expected of them and starting on the right note.

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LEGO ® Serious Play ®; applying play to user experience design (UX)

LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems; we have been using it within UCD

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5 steps to running a successful design sprint

by At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to solve your business problem. Run through with your […]

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We'd love to hear from you, get in touch with Chris to discuss your project.

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Contact Info

03 8256 9686 or 0400 012 652

228 Bank St, South Melbourne VIC 3205