Pragmatic research & design

About Us

Our team helps organisations to design products and solve business problems through research insights and user centred design.  We use a range of techniques to collect information that  informs design; ultimately we place the customer at the heart of the design process which delivers the most effective products and the right solutions for your users.

At Nomat, we follow a collaborative and inclusive process to ensure there are no surprises and we leverage team member’s collective knowledge of the problem space. We are a lean team, we don’t place account managers between clients and consultants, we assemble the right people, at the right time, to ensure that we can move quickly and deliver you value.

The team


Case studies


3 tips for innovation

It is possible to start practicing in small ways, on a single project or within a team, which can gain traction and start to build up a culture of innovation in your broader organisation. Here’s some simple ideas to help you start growing a culture of innovation.

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LEGO ® Serious Play ®; applying play to user experience design (UX)

LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems; we have been using it within UCD

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5 steps to running a successful design sprint

by At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to solve your business problem. Run through with your […]

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6 Benefits of UX Design

by If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the benefits but […]

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Strategic research within Agile environments, is it possible?

Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.

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4 lessons from Elon Musk for designing better products

Over the summer I read Elon Musk: How the Billionaire CEO of Spacex and Tesla is Shaping Our Future by Ashlee Vance. It’s a fascinating read about man who is changing our world. There is much we can all learn from his success with Tesla, PayPal (& and SpaceX . Below are 4 product lessons which can applied to designing better products.

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We'd love to hear from you, get in touch with Chris to discuss your project.

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349 Moray street, South Melbourne