Start-up customer value proposition research

Start-up customer value proposition research

Start-up customer value proposition research Backpocket is a startup looking to disrupt the health insurance market with a focus on millennials.  Nomat was engaged to explore the value proposition for their business and to research customer problems in the health cost...
IA research and design for major Australian Retailer

IA research and design for major Australian Retailer

IA Research and Design  A major Australian retailer sought assistance to improve the findability of products on their website and ultimately increase sales. Nomat undertook a range of IA research and design to enhance the website customer experience.     Nomat was...