Seek Learning

User research

SEEK Learning needed to better understand their customers and were looking for opportunities to enhance conversion for course enrolment within an agile environment.

 

What we did…

A range of tactical and strategic research questions were identified. Information was collected via interviews, usability testing, surveys and screen recordings.

Nomat was able to deliver a more detailed understanding of the customer and highlight initiatives to inform the product road map. The outcome was a successful update of the mobile website which led to:

  • 24% improvement in conversion rate of mobile platform (leads/enquiries)
  • 36% increase in page views (29% increase in course page views)
  • 33% reduction in the bounce rate

Services provided by Nomat:

  • Interviews
  • Surveys
  • Usabliity testing
  • Analysis of screen recordings
  • Card sorting & tree testing
  • Design recommendations