Seek LearningUser research
SEEK Learning needed to better understand their customers and were looking for opportunities to enhance conversion for course enrolment within an agile environment.
What we did…
A range of tactical and strategic research questions were identified. Information was collected via interviews, usability testing, surveys and screen recordings.
Nomat was able to deliver a more detailed understanding of the customer and highlight initiatives to inform the product road map. The outcome was a successful update of the mobile website which led to:
- 24% improvement in conversion rate of mobile platform (leads/enquiries)
- 36% increase in page views (29% increase in course page views)
- 33% reduction in the bounce rate
Services provided by Nomat:
- Usabliity testing
- Analysis of screen recordings
- Card sorting & tree testing
- Design recommendations