Agile research for Seek Learning
SEEK Learning needed to better understand their customers and were looking for opportunities to enhance conversion for course enrolment within an agile environment.
What we did…
A range of tactical and strategic research questions were identified. Information was collected via interviews, usability testing, surveys and screen recordings.
Nomat was able to deliver a more detailed understanding of the customer and highlight initiatives to inform the product road map. The outcome was a successful update of the mobile website which led to:
- 24% improvement in conversion rate of mobile platform (leads/enquiries)
- 36% increase in page views (29% increase in course page views)
- 33% reduction in the bounce rate
Services provided by Nomat:
- Usabliity testing
- Analysis of screen recordings
- Card sorting & tree testing
- Design recommendations