Design Sprint to innovate service with Telstra

Telstra needed a team to rapidly explore new product opportunities and service innovations.  Nomat facilitated a week long design sprint with a cross section of subject matter experts and business stakeholders.

The Challenge

Telstra sought assistance to explore new product opportunities and service innovations. An existing product was in decline and facing pressure from new market entrants. New product innovations and value propositions were sought to re-invogorate the product. 

Approach

A 5-day design sprint was held to explore the problem space, generate new product ideas and test these with customers. The sprint focused on understanding the problem by exploring the business ad user needs including customer pain points and opportunities. We then undertook activities to identify a range of potential solutions. Then rapidly created a concept and prototype based on user data and research and then tested it with customers.

The outcome

The outcome of the design sprint was a customer validated prototype and documentation of over 20 different concepts that were explored. The executive team used the findings to push company thinking regarding product direction and strategy. Ultimately the concepts have informed the product road map.

 

Service provided by Nomat

  • Design Sprint (including workshop facilitation, prototyping and research: concept testing)