# Nomat > Nomat (https://www.nomat.com.au) is a Melbourne-based UX and UI design agency that drives business success for digital products through human-centred design, UX research, service design, and usability testing. > They partner with organisations across government, finance, health, retail, and education sectors to help teams understand users, improve digital experiences, and build internal design capability. ## Core Pages - [About](https://www.nomat.com.au/about): Nomat is an independent, Australian-owned UX research and design agency based in Melbourne, led by a small, direct-access team of designers and researchers who take a pragmatic, rigorous, and commercially-minded approach to helping organisations maximise the value of technology through human-centred design. - [Services](https://www.nomat.com.au/services): Nomat offers a comprehensive range of UX and design services organised across four practice areas: Understand (user research, journey mapping, customer interviews, card sorting, AI agent strategy), Improve (usability testing, UX reviews, information architecture, optimisation), Design (UI/UX design, design systems, prototyping, accessibility, service design), and Thrive (training, mentoring, digital strategy, team augmentation) to help organisations maximise the value of their digital products and services. - [Blog](https://www.nomat.com.au/nomat-blog): The Nomat blog features practical articles, guides, and insights from the Nomat team covering UX research methods, design thinking, information architecture, accessibility, AI, inclusive design, and human-centred design across government and industry contexts. - [Case Studies](https://www.nomat.com.au/case-studies): Nomat's case studies showcase over a decade of human-centred design work across education, government, health, retail, finance, utilities, and not-for-profit sectors, featuring projects for clients including Repco, SEEK Learning, Telstra, cohealth, and the Australian Academy of Science. ## Case Studies - [Exploring the Journey of Aboriginal and Torres Strait Islander Students at TAFE Gippsland](https://www.nomat.com.au/case-studies/exploring-the-journey-of-aboriginal-and-torres-strait-islander-students-at-tafe-gippsland): Nomat partnered with TAFE Gippsland's Koorie Unit to conduct culturally sensitive research into the experiences of Aboriginal and Torres Strait Islander students, using the Circular Indigenous Market Research framework, yarning interviews, and collaborative journey mapping to surface insights and opportunities for improving student support across enrolment to completion. - [Aligning and Defining: Discovery for the Australian Academy of Science](https://www.nomat.com.au/case-studies/aligning-and-defining-discovery-research-for-the-australian-academy-of-science): Nomat led the discovery phase of the Australian Academy of Science's website redevelopment, aligning stakeholders and defining user needs to inform the direction of the project. - [Improved Findability for One of Australia's Oldest Motor Clubs](https://www.nomat.com.au/case-studies/improved-findability-for-one-of-australias-oldest-motor-clubs): Nomat used card sorting and tree testing to research and improve the sitemap and navigation structure of the RAA website. - [Driving Up Conversion for Repco](https://www.nomat.com.au/case-studies/e-commerce-design-for-repco-3): Nomat partnered with GPC Asia Pacific to redesign the Repco eCommerce website using an end to end human-centred design process including customer interviews, journey mapping, UI design, a Figma design system, and usability testing to improve the online shopping experience and drive conversion. - [Building Engagement and Efficiency](https://www.nomat.com.au/case-studies/employee-experience-staff-onboarding-guide): Nomat applied human-centred design to explore the employee experience for a utilities and energy client, resulting in an onboarding guide for new UX employees. - [Revolutionising Digital Health with cohealth](https://www.nomat.com.au/case-studies/website-redesign): Nomat supported cohealth, a not-for-profit community health service, through a human-centred design process to inform and improve their website redesign. - [Service Blueprint and Design](https://www.nomat.com.au/case-studies/service-blueprint-and-design): Nomat created a service blueprint for a major government client undergoing digital transformation to map the current state of their service delivery and identify opportunities for improvement. - [Usability Testing and Field Research for Shout](https://www.nomat.com.au/case-studies/design-research-to-validate-a-cashless-donation-app): Nomat used multi-faceted design research including usability testing and field research to evaluate and improve the interface of the Shout cashless donation app. - [Human-Centred Design Project for the Government](https://www.nomat.com.au/case-studies/human-centred-design-project-for-the-government): Nomat led a human-centred design project for a state government department to make it easier for customers to access and engage with services as part of a broader digital transformation strategy. - [Agile Research for SEEK Learning](https://www.nomat.com.au/case-studies/agile-research-for-seek-learning): Nomat conducted agile UX research for SEEK Learning to better understand customers and identify opportunities to improve course enrolment conversion. - [Wayfinding Research for a Health Clinic](https://www.nomat.com.au/case-studies/wayfinding-research-for-health-clinic): Nomat conducted wayfinding research for cohealth to improve the accessibility and navigation of their clinic's physical environment in alignment with the organisation's brand values. - [Design Sprint to Innovate Service With Telstra](https://www.nomat.com.au/case-studies/design-sprint-to-innovate-service-with-telstra): Nomat facilitated a week-long design sprint with Telstra, bringing together subject matter experts and business stakeholders to rapidly explore new product opportunities and service innovations. - [Startup Customer Value Proposition Research](https://www.nomat.com.au/case-studies/startup-customer-value-proposition-research): Nomat conducted customer research for health insurance startup backpocket to understand their target millennial audience and validate their concept and customer value proposition. - [Information Architecture Research and Design](https://www.nomat.com.au/case-studies/information-architecture-research-and-design): Nomat undertook information architecture research and design for a major Australian retailer to improve the findability of products on their website and increase sales. - [Using Human-Centred Design to Solve a Waste Challenge](https://www.nomat.com.au/case-studies/using-human-centred-design-to-solve-a-waste-challenge): Nomat applied human-centred design methods to help a not-for-profit organisation tackle a familiar waste problem and identify practical solutions.