As User Experience designers, we aim to improve the interaction between an organisation and their users
We work with stakeholders to understand the problem. We do this through a variety of different activities designed to gather actionable information we then use to assist all proceeding phases.
Where possible we look to understand the environment that the product or service we design will live through competitor analysis and any existing analytics. This provides us with an understanding of the context that the user will engage with the product or service as well as setting a benchmark for future development.
Once we understand the problem and the environment in which it will exist we can begin to provide designs.
Sketching -We use sketching as its a hugely efficient way of capturing and clearly communicating concepts. This phase is often a collaborative effort during stakeholder engagement or collaboration between the Nomat team.
- Wire-framing- We use wire-frames to provide a clear outline of the structure of a site. This phase helps to translate business objectives and user needs into tangible visual structure. We use simple low fidelity repeating patterns to improve speed of creation as well as to not confuse that they are finished visual representations of the final design.
- Prototyping- We build prototypes that allow us to effectively and efficiently test and validate concepts or propositions and various states of designs. These prototypes often take, but not limited to a digital form with a differing level of fidelity and complexity. With our understanding of research, we tailor the prototype to specifically target the research objectives to make achieving the objectives quick and cost effective.
- Guidance-We provide design guidance and documentation to assist in the future rollout of work and to foster development of ongoing User Centred design thinking within organisations.
We recommend, where every possible, to test early and test often. We use a variety of different techniques to validate our work allowing us flexibility to work within budgets and time constraints.