by Chris Gray | Nov 23, 2017 | Design Research, Surveys, User Research, UX
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
by Chris Gray | Nov 14, 2017 | Data, Design Research, Optimisation
A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
by Chris Gray | Oct 15, 2015 | Agile, Design Research, Design Sprint, Lean ux, Melbourne, prototype, User centered design, User experience, User Research, UX, UX design, UX Research, workshop
This post follows on from ‘Research in Agile Environments’. Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be...
by Chris Gray | Jun 24, 2015 | Agile, Design Research, UX, UX Research
The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process, particularly in the way that we have traditionally approached research. This is due to the...
