by Chris Gray | Nov 23, 2017 | Design Research, Surveys, User Research, UX
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
by Chris Gray | Nov 14, 2017 | Data, Design Research, Optimisation
AB testing is something we come across more and more, typically in organisations with greater digital maturity. While I love AB testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
by Chris Gray | Oct 15, 2015 | Agile, Design Research, Design Sprint, Lean ux, Melbourne, prototype, User centered design, User experience, User Research, UX, UX design, UX Research, workshop
Rapid iterative concept workshops are a great way to explore new concepts and test ideas. This post follows on from ‘Research in Agile Environments’. Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you...
by Chris Gray | Jun 24, 2015 | Agile, Design Research, UX, UX Research
The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process, particularly in the way that we have traditionally approached research. This is due to the...
