Imagine that you need to do some gardening work. You’re certain that you’ll need a lawnmower, but the type you use will be different if you’re mowing the MCG versus mowing your backyard. Similarly, when it comes to human-centred research, there are...
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
AB testing is something we come across more and more, typically in organisations with greater digital maturity. While I love AB testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
Rapid iterative concept workshops are a great way to explore new concepts and test ideas. This post follows on from ‘Research in Agile Environments’. Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you...
The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process, particularly in the way that we have traditionally approached research. This is due to the...
