AB testing: we can do better

AB testing is something we come across more and more, typically in organisations with greater digital maturity. While I love AB testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...

Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers

Rapid iterative concept workshops are a great way to explore new concepts and test ideas. This post follows on from ‘Research in Agile Environments’. Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you...