One of the advantages of working for a human-centred design firm is the sheer breadth of projects which we are privileged to work on. While we regularly apply a human-centred design (HCD) process to add value to digital products and services, projects pop up that are...
As the uncertainty of Covid-19 sets in a new workplace starts to take shape. Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one. When you go from daily contact with colleagues and...
There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
AB testing is something we come across more and more, typically in organisations with greater digital maturity. While I love AB testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
