by Chris Gray | Apr 17, 2019 | Human centred design, User centered design, User Interviews
Mastering the art of engaging conversation How many times have you found yourself in the “did you have a good weekend?” exchange with someone you’ve just met, receiving a one-word answer, and wondering where to go next? We’ve posted before about successful research... by Chris Gray | Nov 23, 2017 | Design Research, Surveys, User Research, UX
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences.... by Chris Gray | Nov 14, 2017 | Data, Design Research, Optimisation
A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a... by Chris Gray | Jul 13, 2017 | Usability Testing, User Interviews, User Research, UX Research, UX training
Moderating a usability test is a critical skill for all UXers. Whether you are a dedicated researcher or an interaction designer, the ability to gain feedback, with minimal bias, is critical to putting the ‘user’ in user experience. I find the practice of... by Chris Gray | Jan 23, 2017 | UX, workshop
As we head into the festive season and 2017, Nomat has been looking into fun and innovative ways to explore the problem space in our design and research projects and it has led us to add a new tool to our services, which is fun with a capital F. LEGO ® Serious Play...