by Chris Gray | Nov 19, 2019 | Uncategorized
There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why... by Chris Gray | Nov 23, 2017 | Design Research, Surveys, User Research, UX
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences.... by Chris Gray | Nov 14, 2017 | Data, Design Research, Optimisation
A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a... by Chris Gray | Jul 13, 2017 | Usability Testing, User Interviews, User Research, UX Research, UX training
Moderating a usability test is a critical skill for all UXers. Whether you are a dedicated researcher or an interaction designer, the ability to gain feedback, with minimal bias, is critical to putting the ‘user’ in user experience. I find the practice of... by Chris Gray | Jan 23, 2017 | UX, workshop
As we head into the festive season and 2017, Nomat has been looking into fun and innovative ways to explore the problem space in our design and research projects and it has led us to add a new tool to our services, which is fun with a capital F. LEGO ® Serious Play...