by Chris Gray | Mar 17, 2020 | news
As the uncertainty of Covid-19 sets in a new workplace starts to take shape. Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one. When you go from daily contact with colleagues and...
by Chris Gray | Nov 19, 2019 | Uncategorized
There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...
by Chris Gray | Nov 23, 2017 | Design Research, Surveys, User Research, UX
“There’s no way we are doing one of those again”, was our clients reaction to running a True Intent Survey as part of a website optimisation project. My heart sank as I tried to explain the value of understanding user’s key tasks when designing digital experiences....
by Chris Gray | Nov 14, 2017 | Data, Design Research, Optimisation
A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...
by Chris Gray | Jul 13, 2017 | Usability Testing, User Interviews, User Research, UX Research, UX training
Moderating a usability test is a critical skill for all UXers. Whether you are a dedicated researcher or an interaction designer, the ability to gain feedback, with minimal bias, is critical to putting the ‘user’ in user experience. I find the practice of...
