COVID-19: Time to get to work

COVID-19: Time to get to work

As the uncertainty of Covid-19 sets in a new workplace starts to take shape. Many teams, like ours at Nomat, started the work from home routine a week ago, for us it was a scary decision, but we believe the right one. When you go from daily contact with colleagues and...
Why humility is the secret to product success

Why humility is the secret to product success

There is one trait which is consistently present when teams build great products. Individuals and teams that exhibit a culture free of arrogance or a belief that their ideas or designs are better than others are displaying humility, the key to product success. Why...

A/B testing: we can do better

A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...