An unmoderated remote usability test is a form of usability testing. Usability testing is a means of evaluating digital products through representative users completing a series of tasks to understand effectiveness, efficiency and satisfaction and are typically completed in person through observation. URUTs are similar however are conducted via an online testing platform.
Usability testing evaluates an interface (such as a website) in terms of ease of use, efficiency and satisfaction. It is a practical activity to assess a variety of aspects of an interface including interaction models, visual design, content, navigation menus, search and information architecture. It utilises real people to gain an insight into how they would interact with the interface in the real world.
The article focuses on what URUT is and when it is beneficial to use. It also looks at how to run an URUT step by step including some important tips and some of the tools available.
Unmoderated Remote Usability Testing is a technique that can offer quick, inexpensive and robust usability testing. Of particular value can be using the technique for benchmarking and context-sensitive studies. It is a great tool to have in your bag of research techniques and can be a great compliment to in-person methods.
Get in touch if you have any questions.