Seek

Customer research

SEEK Learning needed to better understand their customers and were looking for opportunities to enhance conversion for course enrollment.

 

Approach

A range of tactical and strategic research questions were identified. Information was collected via interviews, usability testing, surveys and screen recordings.

Outcome

 Nomat was able to deliver a more detailed understanding of the customer and highlight initiatives to inform the product road map. The outcome was a successful update of the mobile website which led to:

  • 24% improvement in conversion rate of mobile platform (leads/enquiries)
  • 36% increase in page views (29% increase in course page views)
  • 33% reduction in the bounce rate¬†