ANZ sought to explore and validate new product concepts for internet banking. We facilitated a full day design workshop to explore new opportunities.
WHAT WE DID…
A design workshop was facilitated by Nomat which involved exploring the problem space, developing concepts, prototypes and then gaining customer feedback – all in one day! Testing with customers was rapid and informal (e.g. local cafe or on the street) to allow for cost effective and timely recruitment. Following testing, some concepts were discarded and updates identified to the preferred concepts. Concepts were prioritized in terms of which should be pursued.
The workshop displayed that product concepts can be rapidly identified and assessed with customers. Further the value, and potential ease, of obtaining user feedback early in the process was demonstrated. The group came up with a couple of great concepts which we hope to see developed in the near future.
User research activities provided by Nomat
– Workshop facilitation
– Concept testing