Pragmatic research & design
True Intent Survey: understanding why users visit your site
A survey run on a live website that intercepts visitors and asks a series of specific questions about their visit. It seeks to understand why people are visiting, the tasks that they have come to complete, and then about their experience of the site. The accuracy of the feedback is enhanced by asking site visitors to complete their questions after they have finished their visit. A true intent survey can be coupled with other questions but in general it is best to keep it simple and quick for visitors to complete as this increases the number of responses.
LEGO ® Serious Play ®; applying play to user experience design (UX)
LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems; we have been using it within UCD
5 steps to running a successful design sprint
by At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to solve your business problem. Run through with your […]
6 Benefits of UX Design
by If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the benefits but […]
End of year UX festivities
by So the year is coming to an end. It’s been an exciting one here at Nomat, we have worked with lots of great people and on some really exciting projects. A big thanks to those who have supported us this year and we are looking forward to an even bigger 2016. We have been […]
Think the home button is unnecessary? Think again.
by There has been a trend over the years, which is not particularly new, to remove the home button from website navigation. I’m not sure why this is, maybe it is to free up some space for other navigation options or maybe it is because there is an assumption that users understand the convention of […]
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.
User research in an agile environment
The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process.
UX training – 5 lessons I’ve learnt from teaching user experience
I’ve loved teaching during my time as a UX practitioner, I really see the value in imparting knowledge to others in this industry, and training is one way to do this. Along this path I recently finished teaching the User Experience Design course at General Assembly (GA). Apart from allowing me to indulge my passion for spreading the word about UX, the last 3 months have actually provided me with some great insight into the state of the industry. Here is what I have learned…
Usability testing – Does independence matter?
There are scenarios where independent usability testing is crucial including external designers completing work however there are also cases where the designer and tester can be one in the same.