Pragmatic research & design
Moderating a usability test
Mastering the art of moderation can take years, running lots of sessions and making lots of mistakes. That said, learning to gain useful insights from usability testing can be straight forward for anyone, regardless of your role. The most crucial elements are learning to listen, making it clear to the participant what is expected of them and starting on the right note.
Strategic research within Agile environments, is it possible?
Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.
Better User Research Through Surveys
Last year I wrote an article on using surveys in user experience (UX) for the excellent UX Mastery. The piece covers what a survey is, how they can benefit the design process, what to consider before writing a survey, creating an effective survey (writing good questions etc.) and an introduction to some tools.