Pragmatic research & design
Strategic research within Agile environments, is it possible?
Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.
Better User Research Through Surveys
Last year I wrote an article on using surveys in user experience (UX) for the excellent UX Mastery. The piece covers what a survey is, how they can benefit the design process, what to consider before writing a survey, creating an effective survey (writing good questions etc.) and an introduction to some tools.