Pragmatic research & design
6 Benefits of UX Design
by If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the benefits but […]
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.
Usability testing – Does independence matter?
There are scenarios where independent usability testing is crucial including external designers completing work however there are also cases where the designer and tester can be one in the same.