Nomat

Pragmatic research & design

6 Benefits of UX Design

by If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the benefits but […]

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Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers

Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.

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2 things you might not know about Nomat on our 2nd Birthday

by Time flies when you’re having fun, its been another busy year here at Nomat and we are super excited about the relationships we have built over the last 12 months. We have welcomed Selena Kearney to the team. She brings over 8 years of visual design experience and a passion for interaction design and […]

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UX training – 5 lessons I’ve learnt from teaching user experience

I’ve loved teaching during my time as a UX practitioner, I really see the value in imparting knowledge to others in this industry, and training is one way to do this. Along this path I recently finished teaching the User Experience Design course at General Assembly (GA). Apart from allowing me to indulge my passion for spreading the word about UX, the last 3 months have actually provided me with some great insight into the state of the industry. Here is what I have learned…

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