Nomat

Pragmatic research & design

True Intent Survey: understanding why users 
visit your site

A survey run on a live website that intercepts visitors and asks a series of specific questions about their visit. It seeks to understand why people are visiting, the tasks that they have come to complete, and then about their experience of the site. The accuracy of the feedback is enhanced by asking site visitors to complete their questions after they have finished their visit. A true intent survey can be coupled with other questions but in general it is best to keep it simple and quick for visitors to complete as this increases the number of responses.

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Sketch video on UX Mastery

The full article covers what a survey is, how they can benefit the design process, what to consider before writing a survey, creating an effective survey (writing good questions etc.) and an introduction to some tools.

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How the SUS will turn you into a UX super hero?

The SUS (System Usability Scale) measures the usability of products and services. It helps to communicate an understanding of usability and to convince stakeholders of the need to implement change.

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Better User Research Through Surveys

Last year I wrote an article on using surveys in user experience (UX) for the excellent UX Mastery. The piece covers what a survey is, how they can benefit the design process, what to consider before writing a survey, creating an effective survey (writing good questions etc.) and an introduction to some tools.

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