Pragmatic research & design
5 steps to running a successful design sprint
by At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to solve your business problem. Run through with your […]
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.