Nomat

Pragmatic research & design

Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers

Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.

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User research in an agile environment

The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process.

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