A/B testing: we can do better

A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a...

Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers

  This post follows on from ‘Research in Agile Environments’.   Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful...