Pragmatic research & design
Strategic research within Agile environments, is it possible?
Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.
User research in an agile environment
The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process.