Case study: Website optimisation & design

Problem

Big4 Holiday parks identified that there was opportunity for improvement on their booking site and engaged Nomat to undertake a website optimisation & design program.

Outcome

Big4 have gained significant value from enhancing their customer experience and conversion rate which include a 12% improvement in mobile bookings. Much of the value obtained from this engagement is feedback that is independent of their digital and development agency.



Approach

On a monthly basis Nomat provides conversion metrics along with feedback and recommendations to improve conversion. While web analytics form the backbone of this program, other information has been collected to inform design such as surveys, usability testing and expert review. Recommendations are delivered to developers as either annotated wireframes or visual designs.