Pragmatic research & design
A/B testing: we can do better
by A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and hoping to hit a random target. I was interested to come across this […]
LEGO ® Serious Play ®; applying play to user experience design (UX)
LEGO Serious Play is a technique that supports deep exploration of concepts, ideas and opportunities to solve problems; we have been using it within UCD
5 steps to running a successful design sprint
by At UX Australia 2016 Chris presented 5 Steps to running a successful design sprint. Here you will find a handy checklist, which asks, “Should we run a Design Sprint”. This is a quick checklist to help discover if a design sprint is the right approach to solve your business problem. Run through with your […]
6 Benefits of UX Design
by If you’re a tech start up, or owner of a product and someone mentions to you that you need to be doing UX, you might ask ‘why?’ Is it just something else to be spending budget on with little ROI? What are the benefits of UX Design? Or maybe you know the benefits but […]
Strategic research within Agile environments, is it possible?
Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.
End of year UX festivities
by So the year is coming to an end. It’s been an exciting one here at Nomat, we have worked with lots of great people and on some really exciting projects. A big thanks to those who have supported us this year and we are looking forward to an even bigger 2016. We have been […]
Think the home button is unnecessary? Think again.
by There has been a trend over the years, which is not particularly new, to remove the home button from website navigation. I’m not sure why this is, maybe it is to free up some space for other navigation options or maybe it is because there is an assumption that users understand the convention of […]
2 things you might not know about Nomat on our 2nd Birthday
by Time flies when you’re having fun, its been another busy year here at Nomat and we are super excited about the relationships we have built over the last 12 months. We have welcomed Selena Kearney to the team. She brings over 8 years of visual design experience and a passion for interaction design and […]
How to Run an Unmoderated Remote Usability Test (URUT)
Unmoderated Remote Usability Testing (URUT) is a technique that can offer quick, inexpensive and robust usability testing. Of particular value can be the ability to use the technique for benchmarking and context-sensitive studies. It is a great tool to have in your bag of research techniques and can be a great compliment to in-person methods. Attached is a link to our article published this week on UX Mastery
User research in an agile environment
The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process.