Pragmatic research & design
True Intent Survey: understanding why users visit your site
A survey run on a live website that intercepts visitors and asks a series of specific questions about their visit. It seeks to understand why people are visiting, the tasks that they have come to complete, and then about their experience of the site. The accuracy of the feedback is enhanced by asking site visitors to complete their questions after they have finished their visit. A true intent survey can be coupled with other questions but in general it is best to keep it simple and quick for visitors to complete as this increases the number of responses.
Moderating a usability test
Mastering the art of moderation can take years, running lots of sessions and making lots of mistakes. That said, learning to gain useful insights from usability testing can be straight forward for anyone, regardless of your role. The most crucial elements are learning to listen, making it clear to the participant what is expected of them and starting on the right note.
4 lessons from Elon Musk for designing better products
Over the summer I read Elon Musk: How the Billionaire CEO of Spacex and Tesla is Shaping Our Future by Ashlee Vance. It’s a fascinating read about man who is changing our world. There is much we can all learn from his success with Tesla, PayPal (& X.com) and SpaceX . Below are 4 product lessons which can applied to designing better products.
Rapid iterative concept workshops: A case study of rapidly exploring new products and validating them with customers
Creating successful products in fast moving, competitive environments is a challenge facing many teams. How do you quickly explore new concepts? And how do you identify which are likely to be successful with customers? And then how do you ensure a shared understanding and ownership of these new initiatives ? Answering all of these questions might seem like a big ask but we feel it’s not impossible. In this post we are sharing a technique we have used recently with ANZ, rapid iterative concept workshops. These allow new concepts to be rapidly explored and validated with customers.
Usability testing – Does independence matter?
There are scenarios where independent usability testing is crucial including external designers completing work however there are also cases where the designer and tester can be one in the same.
Empathy: A little bit goes a long way
Christmas is seen by many as a time to think about others and for giving; a time for a generosity of spirit. Hopefully it is a time of year that brings out the best in people. This may take the form of contributing to community, be it a cake stall, a fundraising night, or supporting St Kilda Mum’s, which are all things underpinned by giving.
Getting into the Christmas spirit with UXmas
This year we contributed an article, ‘What can UXers Learn From Rudolph’, to UXmas.
Sketch video on UX Mastery
The full article covers what a survey is, how they can benefit the design process, what to consider before writing a survey, creating an effective survey (writing good questions etc.) and an introduction to some tools.
Our first year
To celebrate our first successful year in business, we have pulled together this poster of what we have been up to (Nice work Tim!). It has been an excellent year, working with lots of wonderful people on a broad array of projects and business problems. A big thanks to all those who have supported and worked with us. We look forward to many more years of helping businesses to succeed via better digital properties!
Why UX teams should build a body of knowledge
One of the biggest challenges facing UX teams is the ability to track and maintain information collected about customers, and specifically from UX Research. In order to deliver more effective design we need to understand our customers through a body of knowledge derived from UX Research.